Cross that Chasm While there’s Still Time
Avoiding the Pitfalls of Marketing New Technology (Solar and Beyond)
San Diego Renewable Energy Society
September 8th, 2009
Speaker: Rebecca Tall Brown, Consultant
Company: Tri-Line Marketing
Web: www.Tri-LineMarketing.com
Email: Rebecca@Tri-LineMarketing.com
Phone: (619) 519-5250
Rebecca Tall Brown’s talk, entitled “Avoiding the Pitfralls of Marketing New Technology” can be summed up in 7 words: we shouldn’t have to reinvent the wheel. Using the Dot-Com boom and other relevant technological innovations as well as the current status of marketing solar technology, you’ll learn:
How today’s companies can take advantage of a historical formula for effectively marketing their technology
What today’s consumer looks like, what their fears are and how to speak to them
Where new technology companies miss the mark and how to avoid becoming irrelevant (the worst possible thing for a business in the digital age)
About the Speaker
Rebecca is the owner of Tri-Line Marketing, a firm who helps businesses use practical and effective marketing to connect with “the people who write the checks” she has over 10 years of marketing experience, B.S. in Marketing and M.S.B.A. in Entrepreneurship.
Tri-Line Marketing was established in 2006 to fill the need for relevant, effective marketing methods that have staying power. From paper to web, strategy to polishing, our services mean that companies can have a method to their “marketing madness” and support their in-house marketing/advertising person without breaking the bank.